EFFECT PRODUCT QUALITY, PRICE PERCEPTION,  CUSTOMER SATISFACTION BATIK BELTWAY LOYALTY IN JAKARTA

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UEU » Scientific Articles » Manajemen
Posted by [email protected] at 12/04/2019 11:35:15 • 697 Views

EFFECT PRODUCT QUALITY, PRICE PERCEPTION, CUSTOMER SATISFACTION BATIK BELTWAY LOYALTY IN JAKARTA

Created by :
Moehammad Unggul Januarko ( 0305018201� )
Bugi Satrio Adiwibowo Medina Diyah Kusumawati

Subject:	BATIK BETAWI KEPUASAN KONSUMEN
Alt. Subject :	BRAND LOYALTY BATIK MOTIF
Keyword:	product quality price perception customer satisfaction brand loyalty

Description:

The problem of research is that batik Betawi batik classified as newly developed in the capital, thus whether batik Betawi has a strong brand loyalty. Researchers will test brand loyalty through customer satisfaction because of some researchers have contradictory research results. The Betawi Batik motif is more focused on Betawi culture which is influenced by Arabic, Indian, Dutch, and Chinese culture. Ancient Batik Betawi motif is divided into several types, namely Ondel-ondel, Nusa Coconut, Ciliwung, Rasamala, and Salakanegara.Berbeda with motif batik Cirebon, Solo and Yogyakarta which has long been developed. Respondents of this study amounted to 125 people.Sedangkan research methods through surveys, using SEM analysis tool. The results showed that product quality has no effect on consumer satisfaction but consumer satisfaction influences on brand loyalty batik betawi.

Date Create	:	12/04/2019
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Article-05_0079
Collection ID	:	05_0079

Source :
IOSR Journal of Business and Management (IOSR-JBM), Volume 20, Issue 8. Ver. II (August. 2018), PP 01-07

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2019 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/effect-product-quality-price-perception--customer-satisfaction-batik-beltway-loyalty-in-jakarta-12829.html

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